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New at Prep: K18 AirWash

Say goodbye to greasy hair days and hello to fresh, voluminous locks with the revolutionary K18 AirWash Dry Shampoo! A non-aerosol dry shampoo that not only absorbs excess oil but also tackles odors at the root, all while keeping your hair looking and feeling fabulous for up to three days. This game-changing product features the innovative odorBIND™ smart-release biotechnology, a newly patented formula clinically proven to eliminate odors and reduce oil buildup. Read below to learn more about how the K18 AirWash Dry Shampoo can improve your hair care routine.

How it works

AirWash Dry Shampoo is neither an aerosol or a powder, it's actually a liquid! Applying a liquid to dry hair may seem counterintuitive, but you've just got to trust the process on this one. The product is dispensed in a mister bottle — think leave-in conditioner style — and rather than the usual starch-filled formula of an aerosol product, the liquid is filled with porous, translucent mineral microbeads that soak up scalp oils and sweat, but don't turn into a powdery, white substance that can leave a white cast on strands or buildup on your scalp. The formula will feel slightly damp when applied, but dries into your hair with no added greasiness, and will not revert your style.

AirWash incorporates a patented biotech ingredient called odorBIND™, that actually gets rid of odors, not just masks them with fragrances like other dry shampoos. This smart-release technology recognizes and captures odor-causing sweat and oil molecules and eliminates them—replacing the odor with a subtle, easily layered fragrance.

Is AirWash right for you?

If you've found yourself dissatisfied with traditional dry shampoos, or you prefer to avoid aerosol products, then this new product is definitely worth a try! The formula works well with all hair types and textures, and if you're thinking of changing from blonde to brunette any time soon, you won't have to worry about investing in another product for darker toned hair because AirWash is guaranteed to leave no white cast.

It's important to note that K18 products aim to make your hair actually feel better and improve the health of your hair, not just make it look better. Think of this dry shampoo more like pre-styling hair care product, rather than a styling product. The starchy formulas of traditional dry shampoos are often used to add texture and volume at the root for styling, but this dry shampoo is meant to make your hair feel cleaner for longer in between wash days. Depending on your hair type, you may find that the lightweight formula of AirWash doesn't provide much volume for styling. So while this re-invention of dry shampoo can improve your wash and care routine, keep in mind that a traditional dry shampoo may be better for styling routine — it just depends what you're looking for!


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