Brilliant Blonde Purple Shampoo

• Use 2–3 times per week, or as needed to neutralize unwanted brassiness.
• Apply to wet hair, massaging thoroughly from roots to ends.
• Ensure consistent root-to-tip coverage for even toning.
• Leave on for up to 3 minutes for a deeper tone.
• Rinse well. Follow with Signature Conditioner.

PRO TIP: Work the shampoo thoroughly from root to ends — consistent coverage is what delivers even toning and prevents patchy results.

• Neutralizes brass without leaving a gray or dingy cast
• Hydrates and softens while cleansing and never drying
• Brightens blonde, platinum, and silver tones
• Gentle enough for daily use
• Extension-safe and keratin-treatment friendly

Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Phenoxyethanol, Glycol Distearate, Vaccinium Angustifolium Fruit Extract, Ipomoea Batatas Extract, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Quinoa, Glycerin, Trisodium Ethylenediamine Disuccinate, Persea Gratissima (Avocado) Oil, Polyquaternium-7, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Coumarin, Benzyl alcohol, Linalool, Ext. Violet 2/ CI 60730