Brilliant Blonde Purple Shampoo
For blonde, gray, or platinum hair that's turning yellow or brassy. Powered by a brightening complex of purple yam, blueberry, and sunflower seed oil, this luxurious shampoo neutralizes yellow tones while actually adding luminosity. The result: brighter, radiant color that feels soft, silky, and touchable.
- Use 2–3 times per week, or as needed to neutralize unwanted brassiness.
- Apply to wet hair, massaging thoroughly from roots to ends.
- Ensure consistent root-to-tip coverage for even toning.
- Leave on for up to 3 minutes for a deeper tone.
- Rinse well. Follow with Signature Conditioner.
PRO TIP: Work the shampoo thoroughly from root to ends — consistent coverage is what delivers even toning and prevents patchy results.
C$64.00Price
